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Content is an essential aspect of any digital marketing campaign. The Content Marketing Institute offers some of the best advice around in terms of how content can help your brand. From industry trends to best practices, their posts offer helpful advice on how to create the best strategies for your business and how your content marketing should play a role in the “bigger picture.

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This live blog allowed people, who may not have been able to make it to the actual event, stay informed and become a part of the discussion even though they were not in attendance. Their blog lets you interact with various industry leaders, while providing their audience with content that is engaging and educational.

4 Comment

  1. huck

    Pro bloggers understand that contributions from readers in the form of comments, social media shares, backlinks and brand mentions can go a long way towards spreading their message.

    1. ivanka

      If you’ve been doing search engine optimization for some time now, you already know that links from comments used to pass value to a page.

  2. huck

    Blackhat SEO dominated and search engine optimization created programs to drop automated comment spam on different blog posts. These programs or scripts were designed to place over-optimized keywords in the “name” section, instead of the person’s name.

    1. admin

      Instead, use your name when placing comments on blogs. Having a comment system in place by itself isn’t a bad practice, unless you’re doing it for the sole purpose of manipulating your search engine rankings.

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